Research Guide for BADM 396 Marketing Research
Subjects: BADM (Business Administration)

Research Design

Design, Evaluation, and Analysis of Questionnaires for Survey Research. Willem E. Saris and Irmtraud N. Gallhofer. HN 29 .S29 2014

Entreprenuer's Guide to Market Research. Anne M. Wenzel. HF 5415.2 .W454 2012

Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method. Don A. Dillman, Jolene D. Smyth, and Leah Melani Christian. HM 538 .D55 2014

Market Research in Practice. Paul Hague, Nick Hague, and Carol-Ann Morgan. HF 5415.2 .H253 2012

Principles of Methodology: Research Design in Social Science. Perri 6 and Christine Bellamy. Call number: H 62 .A512 2012

Qualitative Inquiry & Research Design: Choosing Among Five Approaches. John W. Creswell. Call number: H 61 .C73 2013

Questionnaire Design. Ian Brace. HF 5415.3 .B683 2012

Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. John W. Creswell. Call number: H 62 .C6963 2014

Survey Research Methods. Floyd J. Fowler. HN 29 .F68 2014

When to Use What Research Design. W. Paul Vogt, Dianne C. Gardner, and Lynne M. Haeffele. Call number: H 62 .V623 2012