Research Guide for BADM 396 Marketing Research
Subjects: BADM (Business Administration)

Essential Print sources

The following sources are available in print (hardcopy) at Scarborough Library on the main floor unless noted otherwise:

Comprehensive Plan Update Reconnaissance Report, Jefferson County WV, 2001
Ref HC 107 .W4 J4 1999 Update 2001

Directory of Licensed Real Estate Brokers and Salespersons 2009-2010 (issued by WV Real Estate Commission)
Ref HD 266 .W4 D5 2009-2010

Entreprreneur's Guide to Market Research, 2012
HF 5415.2 .W454 2012

Industry Norms & Key Business Ratios (D&B)
Ref HF 5681 .R25 I525

Jefferson County Comprehensive Plan (issued by Jefferson County WV Planning Commission)
Ref HC 107 .W4 J4 1994

Market Research Toolbox: a Concise Guide for Beginners, 3rd ed., 2012
HF 5415.2 .M383 2012 (3rd floor)

Occupational Outlook Handbook, 2010-2011
Ref HF 5381 .A1 O36 2010-2011
note: updated version is available online at

Publication Manual of the American Psychological Association, Sixth edition
Ref BF 76.7 .P83 2010b

Sports Market Place Directory, 2011
Ref HD 9992 .U5 S667 2011

State and Metropolitan Area Data Book: 2010
Ref HA 202 .S84 2010

Statistical Abstract of the United States 2013
Ref HA 202 .P76 2013

Value Line Investment Survey
Ref HG 4501 .V26

Value Line Investment Survey (Expanded edition)
Ref HG 4501 .V35

West Virginia Business Resource Directory
Ref HG 4009 .W4 2012

West Virginia Manufacturers Register, 2014 edition
Ref HD 9727 .W4 W47 2014