guide for Shepherd University students entering Business Plan Competition
Subjects: BADM (Business Administration)


Discuss the competition.

  • Who are your primary competitors?
  • How are potential customers getting their needs met?

Explain your competitive advantage.

  • If applicable, describe any intellectual property or other sources of advantage that you have
  • How are you different from the competition?


Resources to help you identify competitors:

Manufacturing & distribution U.S.A. (print only) - Reference Collection, main floor, HD 9721 .M364

Thomas Register online -

Ogden Directories EZToUse -

West Virginia Business Directory (print only) - Reference Collection, main floor, HF 5065 .W4W43

West Virginia Secretary of State Business Organization Search -

Yellow Pages online -