guide for Shepherd University students entering Business Plan Competition
Subjects: BADM (Business Administration)

Industry & Trends

Briefly describe the industry in which you will compete.

  • How big is the total market?
  • What is its potential for growth?

Discusss relevant consumer, social, business or technological trends.

  • What could help or hurt this market's growth potential?


Resources to help you analyze the Industry and Current Trends:

1. US Census Bureau Industry data utilizes NAICS codes (North American Industry Classification System)

2. SBDC Net, Small Business Market Research Reports (sample is "Beauty Salon 2012"):

3. EBSCOhost databases
- can be searched individually or collectively:

      • Business Source Elite - Business, Econ, Marketing, etc.
      • Regional Business News - trade publications from cities and regional areas

    4. Google Scholar

    5. Industry Norms and Key Business Ratios (Dun & Bradstreet, print only) - Reference Collection, Main floor, HF5681.R25 I525

    6. LexisNexis Academic - numerous popular/trade magazines

    7. Manufacturing & distribution U.S.A. (print only) - Reference Collection, main floor, HD 9721 .M364

    8. New York Times (1851-2007) : Proquest Historical Newspapers - newspaper

    9. Industries -

    10. Value Line Investment Survey (print and online in-library use only) - Ref Collection, Main floor, HG 4501 .V35; online version can only be used in the Library and requires login by a Librarian.

    11. Wall Street Journal - newspaper (print and microfilm)

    12. The State Journal - West Virginia business newspaper, some content is free.